taya coffee
ROLE: IDEA CONCEPTION, ART DIRECTION, PROPPING, FOOD & PROP STYLING, PHOTOGRAPHY, PHOTO EDITING, GRAPHIC DESIGN, MOTION DESIGN
I partnered with Taya Coffee to create social and digital photo and motion assets for the launch of their products. For this project, I ideated and comped concepts, and propped, styled, shot, and edited photo and video assets. Our goal was to create a library of product-forward imagery in the color palette of their two coffee concentrates, and hero their unique benefits: fast and easy premium homemade coffee, one featuring the brain energy boosting lion’s mane mushroom.
