hotel lobby candle
holiday campaign
ROLE: IDEA CONCEPTION, ART DIRECTION, PROPPING, FOOD & PROP STYLING, PHOTOGRAPHY, PHOTO & VIDEO EDITING
I worked with Hotel Lobby Candle to launch two new and one returning holiday scent with highly-stylized photo and stop motion assets for their social channels. The goal was to visually capture the different unique scents in scenes styled around the unique aromas – one a simple evergreen tree scent, one a woodsy cabin scene, and one a bougie ski lodge-inspired scent. For this project, I ideated and comped concepts, propped, food & prop styled, shot, and edited all assets.
HOLIDAY EVERGREEN
ROLE: IDEA CONCEPTION, ART DIRECTION, PROPPING, FOOD & PROP STYLING, PHOTOGRAPHY, PHOTO & VIDEO EDITING
In addition to the holiday scent campaign, I propped, styled, shot, and edited social assets featuring all Hotel Lobby Candle scents, including the holiday collection, in a more pared down, simple style, featuring minimal holiday hints in some images.
